Importance of Curb Appeal when Selling your House

Importance of Curb Appeal when Selling your House

  • Aimee Simpson
  • 05/30/24

Curb appeal, the attractiveness of a property as viewed from the street, plays a crucial role in selling a house. Here's why:

First Impressions

  1. Initial Attraction: The exterior of a home is the first thing potential buyers see. A well-maintained exterior creates a positive first impression, encouraging buyers to consider the property seriously.
  2. Emotional Connection: Buyers often form an emotional connection with a house within minutes of arriving. Curb appeal can trigger positive emotions, making them more likely to envision themselves living there.

Increased Foot Traffic

  1. Drive-by Appeal: Homes with strong curb appeal attract more drive-by interest. Buyers who might not have initially considered the house are more likely to stop and schedule a viewing.
  2. Online Listings: In the digital age, most buyers start their search online. Photos of a well-maintained exterior can significantly increase online interest and clicks.

Perceived Value

  1. Higher Valuation: Good curb appeal can increase a home's perceived value. Buyers often associate a well-kept exterior with a well-maintained interior.
  2. Competitive Edge: In a competitive market, curb appeal can set a house apart from similar properties. It can be the deciding factor that makes a buyer choose one house over another.

Faster Sales

  1. Quicker Transactions: Homes with excellent curb appeal tend to sell faster. A visually appealing exterior reduces the time a property spends on the market.
  2. Reduced Negotiation: Buyers are less likely to negotiate down the price if the home appears well-cared-for and move-in ready from the outside.

Impact on Perception of Maintenance

  1. Maintenance Indication: A tidy, attractive exterior suggests that the owners have taken good care of the property. This can reassure buyers that the home is less likely to have hidden issues.
  2. Less Risk: Buyers perceive less risk in purchasing a home that looks well-maintained, potentially leading to smoother transactions and fewer contingencies.

How to Improve Curb Appeal

  1. Landscaping: Invest in well-kept lawns, trimmed bushes, and colorful plants.
  2. Exterior Cleaning: Power wash the siding, clean windows, and remove any dirt or grime.
  3. Repairs and Paint: Fix any visible damage, such as broken gutters or cracked walkways, and consider a fresh coat of paint.
  4. Lighting: Good exterior lighting not only enhances safety but also highlights the home's features.
  5. Front Door and Hardware: A new front door or updated hardware can make a significant impact.


Curb appeal is a vital component in the home-selling process. It not only creates a strong first impression but also can increase the home's market value, attract more potential buyers, and lead to quicker, more favorable sales outcomes. Investing in curb appeal is one of the most effective strategies for homeowners looking to sell their property efficiently and profitably.

Importance of Curb Appeal when Selling your House
Importance of Curb Appeal when Selling your House

Work With Aimee

Aimee is a multi-million dollar producer and selling Luxury since 1996. Specializing in the central corridor including Ladue, Clayton, Huntleigh, Frontenac and Town & County. She provides White-Glove service throughout the entire real estate process, representing both buyers and sellers. Buying, Selling or Relocating...Are you Ready to Make a Move? Selling Luxury for over 25 years - Experience the Difference