Steps to Choosing the Right Real Estate Agent to List your House

Steps to Choosing the Right Real Estate Agent to List your House

  • Aimee Simpson
  • 05/31/24

How to Choose the Right Real Estate Agent to Sell Your House

Selling your home is a significant milestone that can be both exciting and stressful. A key factor in ensuring a smooth and profitable sale is choosing the right real estate agent. With so many options available, it can be overwhelming to know where to start. Here’s a step-by-step guide to help you find the perfect real estate agent to sell your house.

1. Research and Compile a List of Potential Agents

Start by gathering a list of potential agents. You can do this through:

  • Online Searches: Look for top-rated agents in your area on real estate websites like Zillow,, or Redfin.
  • Referrals: Ask friends, family, or neighbors who have recently sold their homes for recommendations.
  • Local Advertising: Check out local newspapers, real estate magazines, and signs in your neighborhood.

2. Check Their Credentials

Once you have a list, verify the credentials of each agent:

  • Licensing: Ensure they are licensed to practice real estate in your state. You can check this through your state's real estate commission website.
  • Professional Memberships: Look for agents who are members of the National Association of Realtors (NAR), as they adhere to a strict code of ethics.
  • Certifications: Consider agents with additional certifications such as Accredited Buyer’s Representative (ABR) or Seller Representative Specialist (SRS).

3. Review Their Experience and Track Record

Experience is crucial when it comes to selling a home. Review the following:

  • Years in Business: An agent with several years of experience is likely to have a better understanding of the market and potential challenges.
  • Sales Record: Ask for their sales history, including how many homes they have sold in the past year and the average time their listings stay on the market.
  • Specialization: Some agents specialize in certain types of properties or neighborhoods. Choose one who has experience selling homes similar to yours.

4. Read Reviews and Testimonials

Online reviews and testimonials can provide insight into an agent’s reputation and customer satisfaction:

  • Google and Yelp: Check for reviews on these platforms to see what past clients have to say.
  • Real Estate Websites: Look at reviews on real estate-specific sites like Zillow and
  • Social Media: Agents often have social media profiles where clients leave feedback.

5. Interview Multiple Agents

Narrow down your list to a few candidates and conduct interviews to get a feel for their approach and personality:

  • Marketing Strategy: Ask how they plan to market your home. Look for innovative strategies, including online listings, social media promotion, and professional photography.
  • Pricing Strategy: Discuss their approach to pricing your home. They should provide a comparative market analysis (CMA) to justify their suggested price.
  • Communication: Evaluate their communication style. You’ll want an agent who is responsive and keeps you informed throughout the process.
  • Negotiation Skills: Gauge their ability to negotiate by discussing hypothetical scenarios.

6. Assess Their Local Market Knowledge

A good real estate agent should have in-depth knowledge of the local market:

  • Neighborhood Insights: They should be familiar with your neighborhood, including recent sales, local amenities, and market trends.
  • Buyer Demographics: Understanding who the potential buyers are can help in tailoring the marketing strategy effectively.

7. Evaluate Their Professional Network

An agent with a strong professional network can facilitate a smoother transaction:

  • Connections with Other Agents: This can help in finding potential buyers quickly.
  • Access to Services: They should have reliable contacts for home inspectors, contractors, attorneys, and other professionals you may need during the sale.

8. Discuss Fees and Contract Terms

Understanding the financial aspect is crucial:

  • Commission Rates: Typically, real estate agents charge a commission of 5-6% of the sale price, but this can vary.
  • Contract Length: Ensure the contract duration aligns with your timeline. Avoid being locked into a long contract if you're not comfortable.
  • Cancellation Policy: Clarify the terms under which you can cancel the contract if you’re not satisfied with the agent’s performance.

9. Trust Your Gut

After you’ve done all your research and interviews, trust your instincts. Choose an agent who not only meets the criteria but also feels right for you. Selling a home is a personal journey, and having an agent you trust and feel comfortable with is essential.


Choosing the right real estate agent can make a significant difference in the selling process. By following these steps—researching, verifying credentials, reviewing experience and testimonials, interviewing candidates, and trusting your gut—you’ll be well on your way to finding a professional who can help you achieve a successful and stress-free sale.

Selling your home doesn’t have to be a daunting task. With the right real estate agent by your side, you can navigate the market with confidence and ease.

Aimee Simpson, a seasoned real estate professional with over 28 years of experience, specializes in upscale properties across St. Louis including Ladue, Clayton, Frontenac, Town and Country. A St. Louis native, raised in Ladue, Aimee has been an influential figure in the city's luxury real estate market since 1996. Her unwavering dedication to exceptional service covers every facet of real estate, effectively serving both sellers and buyers and consistently achieving top sales in Clayton, Ladue, Frontenac, Creve Coeur, and Town & Country. Seeking a high-rise residence in Clayton? Aimee stands out as the ultimate authority on high-rise condos such as Maryland Walk, The Crescent, and The Plaza in Clayton. Looking to craft your dream home? Aimee is your go-to expert for luxury building lots and high-quality new construction. Aimee offers an unparalleled experience in the real estate market. Call Aimee Simpson today. 314-712-0558. 

Steps to Choosing the Right Real Estate Agent to List your House
Steps to Choosing the Right Real Estate Agent to List your House

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Aimee is a multi-million dollar producer and selling Luxury since 1996. Specializing in the central corridor including Ladue, Clayton, Huntleigh, Frontenac and Town & County. She provides White-Glove service throughout the entire real estate process, representing both buyers and sellers. Buying, Selling or Relocating...Are you Ready to Make a Move? Selling Luxury for over 25 years - Experience the Difference