The Ultimate Guide to Staging Your Home for Sale

The Ultimate Guide to Staging Your Home for Sale

  • Aimee Simpson
  • 06/6/24

The Ultimate Guide to Staging Your Home for Sale

Selling your home can be a daunting process, but staging it effectively can make a significant difference in attracting potential buyers and securing a sale quickly. Home staging is the art of preparing your property for the market by highlighting its strengths and minimizing its weaknesses. This ultimate guide will walk you through the steps to stage your home like a pro.

Why Staging Matters

First impressions are crucial in real estate. A well-staged home not only photographs better but also allows buyers to envision themselves living in the space. According to the National Association of Realtors, staged homes sell faster and often for higher prices than non-staged homes. Investing time and effort into staging can pay off in the end.

1. Declutter and Depersonalize

Begin by removing any unnecessary items and personal belongings. This helps buyers focus on the home’s features rather than your possessions. Here’s how to start:

  • Clear Countertops and Surfaces: Remove excess items from kitchen counters, bathroom vanities, and tabletops.
  • Organize Storage Spaces: Clean out closets, cabinets, and garages. Overcrowded storage spaces can suggest a lack of space.
  • Minimize Personal Items: Store away family photos, memorabilia, and personal collections. Aim for a neutral look that appeals to a broad audience.

2. Deep Clean Your Home

A spotless home suggests that it has been well-maintained. Pay special attention to:

  • Floors and Carpets: Vacuum, mop, and if necessary, hire professional cleaners for a deep clean.
  • Windows and Mirrors: Clean all glass surfaces to let in more light and make spaces feel larger.
  • Bathrooms and Kitchens: Scrub tiles, grout, and fixtures to ensure they shine.

3. Repair and Refresh

Small repairs can make a big difference. Tackle these tasks before showing your home:

  • Fix Leaks and Cracks: Address any plumbing issues and repair cracks in walls or ceilings.
  • Replace Light Bulbs: Ensure all lights are working and consider brighter bulbs for a more welcoming atmosphere.
  • Touch Up Paint: Repaint walls in neutral colors if needed. A fresh coat of paint can make a room feel new.

4. Enhance Curb Appeal

The exterior of your home is the first thing buyers see. Make it count:

  • Landscaping: Trim bushes, mow the lawn, and add colorful flowers or plants.
  • Front Door: Paint or replace the front door for a fresh look. Consider adding a new welcome mat.
  • Clean the Exterior: Power wash siding, walkways, and driveways. Clean windows and gutters.

5. Define Each Room’s Purpose

Help buyers see the potential of each space by defining its use:

  • Arrange Furniture Strategically: Create conversation areas in living rooms and make sure traffic flow is clear.
  • Stage Spare Rooms: Show the potential of unused rooms by staging them as a home office, guest room, or gym.
  • Accessorize Thoughtfully: Use rugs, pillows, and art to add warmth and character without overwhelming the space.

6. Maximize Natural Light

Bright homes feel more inviting. Increase natural light with these tips:

  • Open Curtains and Blinds: Let in as much natural light as possible.
  • Trim Trees and Shrubs: Ensure they aren’t blocking windows.
  • Use Mirrors: Place mirrors strategically to reflect light and make rooms feel larger.

7. Create a Welcoming Atmosphere

Small touches can make your home feel inviting:

  • Add Fresh Flowers: Place fresh flowers in key areas like the entryway and living room.
  • Set the Table: Create a dining space that looks ready for a dinner party.
  • Use Pleasant Scents: Light scented candles or use air fresheners with subtle, clean fragrances.

8. Hire a Professional Stager

If you’re unsure about your staging skills, consider hiring a professional. They have the expertise and resources to make your home look its best.

Final Thoughts

Staging your home can seem overwhelming, but by following these steps, you can create a space that appeals to a wide range of buyers. Remember, the goal is to make your home look inviting, spacious, and move-in ready. A little effort in staging can go a long way in making a successful sale. 

Call Aimee Simpson with Dielmann Sotheby's International Realty to help you navigate the listing process.  314-712-0558 or go to and download an easy to follow Staging Checklist.  


The Ultimate Guide to Staging Your Home for Sale
The Ultimate Guide to Staging Your Home for Sale

Work With Aimee

Aimee is a multi-million dollar producer and selling Luxury since 1996. Specializing in the central corridor including Ladue, Clayton, Huntleigh, Frontenac and Town & County. She provides White-Glove service throughout the entire real estate process, representing both buyers and sellers. Buying, Selling or Relocating...Are you Ready to Make a Move? Selling Luxury for over 25 years - Experience the Difference